I’m Shereze,
and I always knew I wanted to help others.
My Story
Hi, I’m Shereze George, founder of The VA and an Executive Virtual Assistant with more than a decade of administrative experience. My career started in retail, where I got my first taste of the behind-the-scenes work that keeps a business moving. I handled schedules, helped with stock management, and supported daily operations long before I understood how much that exposure would shape my future.
Since then, I’ve worked in tech startups, nonprofits, education, agencies, medical offices, and mental health organizations, and somehow, the administrative work always found me. I’ve supported leadership, managed operations, built structure, and improved workflows across every environment I stepped into. It’s the lane I naturally fit in and the part of business I enjoy the most.
If you grew up Caribbean, you already know the unofficial life plan our parents set- medicine, law, or engineering. I chose my own path instead and pursued Business Administration, a field that aligned with my strengths and the work I kept gravitating to. I eventually earned my degree and expanded my skill set with courses from Product School and LinkedIn Learning, including:
- Product Roadmapping Micro-Certification (PRC)™
- Product Strategy Micro-Certification (PSC)™
- Product-Led Growth Micro-Certification (PLGC)™
- Communication Foundations
- Administrative Professional Tips
- Speaking Confidently and Effectively
- Marketing: Copywriting for Social Media
- Communicating with Emotional Intelligence
- Problem-Solving Techniques
- Marketing Strategy: SEO Content Writing
Over time, I taught myself content creation, editing, social media management, and digital systems, blending creativity with structure. That combination shaped The VA into what it is today.
My passion is supporting busy entrepreneurs who are overwhelmed by the never-ending to-do list that comes with running a business. I help them stay organised, visible online, and free to focus on the work that brings in revenue, not the work that drains their time.
Outside of work, I enjoy music of any genre (if it’s a vibe, it’s a vibe), reading manga and fiction, and catching up on my favorite series. I like a calm atmosphere, good humour, and a work style that feels productive without feeling stiff. I bring that same energy into every client relationship. Yes, we’re here to get things done, but we can enjoy the process too.
Experience
Executive Virtual Assistant & Social Media Manager
I support founders and small business teams with the operational and digital tasks that slow them down. My work spans tech startups, mental health practices, non-profits, education, agencies, and medical offices.
Operations & Administration
- Coordinated calendars, appointments, meetings, and daily workflows across multiple teams.
- Managed digital filing systems, handled sensitive documents, and streamlined repeat processes.
- Took care of light bookkeeping: invoicing, payment tracking, basic reconciliations, and expense logs.
- Built SOPs and restructured task tracking systems that improved internal efficiency by 85%+.
- Managed up to 6 active client accounts at once without delays or missed deadlines.
Mental Health & Medical Support
- Billed mental health care clients, processed payments, and kept accurate financial records.
- Earned my HIPAA Awareness for Business Associates Certificate and maintained strict compliance.
- Scheduled patient appointments, handled intake information, and communicated with patients securely.
- Digitally organised and maintained confidential files, improving document retrieval by 70%.
Project Coordination
- Acted as the go-between for founders, clients, and development teams.
- Documented requirements, mapped scope, and kept teams aligned and moving.
- Led discovery calls and supported planning for websites, operational builds, and digital projects.
- Trained new team members on tools and workflows to help them get up to speed faster.
Content Creation & Social Media
- Taught myself content creation, editing, and brand storytelling to support women-led businesses.
- Created content for Instagram, LinkedIn, and Facebook: reels, carousels, email copy, and branded graphics.
- Developed platform-specific strategies that increased engagement by 40–120% depending on the client.
- Built content calendars, optimized posting schedules, and prepared weekly/monthly performance reports.
- Developed messaging that helped clients grow their audience and communicate clearly with their communities.